Researchers are often looking into this topic. However, it turns out that most surveys reveal similar answers. The following list details what buyers typically are seeking. (This list is 1-4 with the most important elements listed first.)
1. I want to do my own thing and control my own destiny
2. I no longer want to work for a boss
3. I have skills and abilities I’d like to take advantage of
4. I’m interested in making more money
*As you can see above, making money is not the top reason that people want to run their own business!