What makes people decide to go into business for themselves?

Researchers are often looking into this topic.  However, it turns out that most surveys reveal similar answers.  The following list details what buyers typically are seeking.  (This list is 1-4 with the most important elements listed first.)

1. I want to do my own thing and control my own destiny

2. I no longer want to work for a boss

3. I have skills and abilities I’d like to take advantage of

4. I’m interested in making more money

*As you can see above, making money is not the top reason that people want to run their own business!